After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world (one strand at a time). Discovered by Dr. Luke Burnett, a retired US army colonel using keratin to heal wounds and regrow tissue, Alpha Keratin 60ku is ethically sourced from human hair, so our bodies recognise it instantly and use it as if it were our own. Binding directly to areas of damage and filling them (without weighing strands down) this incredible range promises unrivalled hair repair available nowhere else on the Cayman market but Lift Hair.

Virtue Hair

    • Recovery Shampoo
    • Recovery Conditioner
    • Smooth Shampoo
    • Smooth Conditioner
    • Full Shampoo
    • Full Conditioner
    • Restorative Treatment Mask
    • Split End Serum
    • Un-Frizz Cream
    • Restorative Treatment Mask
    • Purifying Shampoo
    • Purifying Leave in Conditioner
    • Refresh Dry Shampoo
    • Lifting Powder
    • Texturizing Spray
    • Volumizing Primer
    • 6-In-1-Styler
    • Moisture Defining Whip